MAKAVELI PERFUME

About the Project
Makaveli is a premium perfume brand. After migrating the store to a new website, we were working within a very short timeframe to test, optimize, and scale performance. Within just 4 days, we launched an aggressive growth strategy focused on increasing traffic, improving conversion rates, and maximizing average order value (AOV).

Objectives
• Scale revenue quickly after the website migration.
• Increase the average order value (AOV).
• Drive consistent growth in orders within a short period.
• Implement a strong upsell and bundle strategy to maximize revenue per customer.

Challenges
Although the brand was generating steady sales, scaling further was a challenge. The average order value was relatively low, which limited overall profitability. The main objective was to restructure the sales funnel to increase AOV while simultaneously pushing higher sales volume without hurting conversion rates.

Solution
• Developed and launched high-converting bundle offers to increase cart size.
• Optimized ad creatives to emphasize premium positioning and bundle value.
• Ran conversion-focused campaigns targeting high-intent audiences.
• Monitored performance daily and scaled budgets based on strong ROAS signals.
• Leveraged urgency-driven messaging to maximize short-term performance.

Results
In just 4 days, the strategy delivered exceptional growth. Total sales exceeded 126,000 EGP, generating 140 new orders with a conversion rate above 2.3%. Website sessions increased by more than 800%, reflecting a massive surge in traffic.

The bundle strategy played a key role in significantly increasing average order value and driving strong short-term profitability. Most importantly, the campaign not only stabilized performance after the website migration but also laid a strong foundation for future scalable growth.