About the Project
This project focused on scaling a premium perfume brand, Makaveli, through a dedicated e-commerce website. Following a full website migration, the brand needed to quickly stabilize performance and unlock growth. With a limited testing window, we executed a focused performance strategy designed to drive traffic, improve conversions, and increase average order value.
Objectives
• Scale revenue rapidly after the website migration.
• Increase the average order value (AOV).
• Drive consistent order growth within a short timeframe.
• Implement an effective upsell and bundle strategy to maximize revenue per customer.
Problems
Despite generating steady sales, the brand faced difficulties scaling efficiently. The average order value was relatively low, which limited profitability. Additionally, the recent website migration introduced performance uncertainty, requiring fast optimization to maintain momentum and avoid revenue drops.
Solution
• Launched strategic bundle offers to increase cart size and perceived value.
• Optimized ad creatives to emphasize premium positioning and bundle benefits.
• Ran conversion-focused campaigns targeting high-intent audiences.
• Monitored performance daily and scaled budgets based on strong ROAS signals.
• Applied urgency-driven messaging to accelerate purchase decisions.
Results
Within just 4 days, the strategy delivered strong and measurable results:
• Total Sales: EGP 126,000+
• Orders: 140
• Conversion Rate: 2.3%+
• Sessions Growth: +800%
• AOV: Significantly increased through bundle optimization
By restructuring the funnel and focusing on value-driven bundles, we achieved rapid profitability while stabilizing performance after the website migration. The campaign not only delivered short-term wins but also established a solid foundation for scalable long-term growth.
