About the Project
Makaveli is a premium perfume brand that had recently migrated to a new e-commerce website. The brand approached us immediately after launch, facing a critical testing window and the need to scale fast. With limited time to validate performance, we quickly analyzed the funnel, traffic quality, and purchase behavior, then restructured the strategy to drive rapid growth within just 4 days.
Objectives
• Stabilize performance immediately after the website migration.
• Rapidly scale sales within a very short timeframe.
• Increase average order value (AOV) through bundles and upsells.
• Maximize short-term profitability while preparing the brand for future scaling.
Problems
After the website migration, the brand faced uncertainty in conversion performance and limited time for extended testing. While sales were present, the average order value remained low, restricting overall profitability. The challenge was to quickly restructure the funnel, increase cart value, and scale traffic without negatively impacting conversion rates.
Solution
• Audited the full funnel to identify AOV and conversion drop-off points.
• Launched high-impact bundle offers to increase cart size and perceived value.
• Optimized ad creatives to emphasize premium positioning and bundle benefits.
• Ran conversion-focused campaigns targeting high-intent audiences.
• Monitored performance daily and scaled budgets aggressively based on ROAS signals and real-time data.
Results
Despite the extremely short timeframe, the campaign delivered strong and measurable results. Within just 4 days, Makaveli generated over EGP 126,000 in total sales, achieving 140 orders with a conversion rate exceeding 2.3%. Website sessions increased by more than 800%, indicating a significant surge in high-quality traffic.
The bundle strategy played a critical role in increasing average order value and accelerating profitability. Through rapid execution, data-driven scaling, and focused optimization, the campaign not only stabilized performance after the website migration but also established a solid foundation for sustainable long-term growth.
