About the Project
Sulya Wear is a newly launched casual fashion brand. Our role started from zero, handling the brand’s go-to-market preparation, creative direction, and initial advertising efforts. The primary focus was to introduce the brand to the market, test creatives and messaging, and validate demand before transitioning into conversion-focused campaigns.
Objectives
• Prepare the brand for launch and market entry.
• Build initial brand awareness and online presence.
• Test creatives, messaging, and audiences before scaling.
• Generate the first wave of customers and validate product demand.
Problems
The brand was in the pre-launch and early launch phase with zero brand awareness and no existing customer base. Entering a highly competitive fashion market without historical performance data made testing efficiency and budget control critical from day one.
Solution
We implemented a structured two-phase launch strategy:
Phase 1 – Awareness
• Focused on Instagram Reels using UGC-style content and styled visuals.
• Tested broad audiences through ABO campaign structures.
• Maintained a controlled daily budget ranging from EGP 300–500.
Phase 2 – Prospecting
• Retargeted users who engaged with awareness content.
• Highlighted best-performing and best-selling products.
• Optimized campaigns based on ROAS and AOV performance signals.
Results
Within the first month of launch, Sulya Wear achieved strong initial traction in the market. The campaigns generated over EGP 130,000 in gross sales with 47 total orders and a strong average order value of approximately EGP 2,500.
The ads maintained a healthy average ROAS of 5.45, alongside a returning customer rate of 9.68%. Through a strategic combination of creative testing, UGC-driven awareness, and data-backed prospecting, Sulya Wear successfully entered the market with confidence and a clear path toward scalable growth.
