About the Project
The Giftery is a local gift-box brand offering customized products for different occasions. The team approached us during a challenging operational period, seeking immediate support to boost declining sales. With only the final 10 days of the month remaining, we stepped in to restructure the ad strategy, prioritize winning products, and drive rapid conversions.
Objectives
• Rescue the month’s revenue within the final 10 days.
• Stabilize business cash flow and cover operational expenses.
• Drive high-intent traffic to the website.
• Improve conversion rates while minimizing budget waste.
Problems
The brand experienced a sharp drop in sales toward the end of the month. With fixed overheads such as labor and operational costs continuing to accumulate, the pressure was high to generate fast results. The limited timeframe left little room for testing, requiring decisive actions and efficient budget allocation.
Solution
• Conducted a full audit of the ad account and landing pages.
• Paused underperforming campaigns and reallocated budget to top-performing products.
• Created urgency-driven ad copies highlighting limited stock and gifting occasions.
• Refined targeting using historical data, including purchase behavior and page engagement.
• Scaled campaigns based on ROAS signals and AOV during peak-performing hours.
Results
In just 10 days, The Giftery achieved a strong turnaround in performance. Total revenue exceeded EGP 423,000, while the conversion rate increased to over 3%. Daily orders grew steadily, supported by a significant rise in website visits and user engagement.
As a result, the brand successfully covered its operating costs for the month and stabilized order fulfillment and team workload. The business regained momentum and entered the following month in a far stronger financial and operational position.
